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The Vaiśākha Bright-Twelfth Observance: Worship of Hari as Jāmadagnya and Its Fruits
इह जन्मनि किं चित्रं परलोके शृणुष्व मे । कल्पमेकं ब्रह्मलोके वसित्वाऽप्सरसां गणैः ॥ ४४.१८ ॥
iha janmani kiṁ citraṁ paraloke śṛṇuṣva me | kalpam ekaṁ brahmaloke vasitvā ’psarasāṁ gaṇaiḥ || 44.18 ||
इह जन्मनि किं चित्रम्? परलोके तु मे शृणु। ब्रह्मलोके कल्पमेकं वसित्वाऽप्सरसां गणैः सह रमते॥
Varāha
It reflects a common Purāṇic didactic strategy: contrasting ordinary human life with post-mortem or supra-human realms (e.g., Brahmaloka) to communicate ideas about merit, reward, and cosmological hierarchy in early medieval Sanskrit literature.
No terrestrial geographic site is named here; the verse refers instead to Brahmaloka, a cosmological realm within Purāṇic cosmography rather than a historically locatable place.
The verse functions as an incentive structure: it foregrounds the value of conduct or merit that leads to exalted post-life states, presenting the “other world” as a meaningful horizon for ethical reflection.
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