Shloka 125
Pūjādi-kathana — Gaṅgā Vratas, Tenfold Worship, Stotra, and Mokṣa on the Riverbank
गंगाविक्रयाणाद्देवि विष्णोर्विक्रयणं भवेत् । जनार्दने तु विक्रीते विक्रीतं भुवनत्रयम् ॥ १२५ ॥
gaṃgāvikrayāṇāddevi viṣṇorvikrayaṇaṃ bhavet | janārdane tu vikrīte vikrītaṃ bhuvanatrayam || 125 ||
اے دیوی! گنگا کے حق کو بیچنے سے گویا خود وِشنو ہی بیچا جاتا ہے؛ اور جب جناردن بیچ دیا جائے تو اس کے ساتھ تینوں جہان بھی بیچ دیے جاتے ہیں۔
Narada
Vrata: none
Primary Rasa: bhakti
Secondary Rasa: adbhuta
FAQs
It equates the sanctity of Gaṅgā with the presence of Viṣṇu, warning that treating a sacred tirtha as a commodity is a grave dharmic offense that symbolically commodifies the Divine and the cosmic order.
Bhakti here is expressed as tirtha-bhāva—seeing Gaṅgā as inseparable from Janārdana—so reverence, service, and humility toward sacred places become direct devotion to Viṣṇu.
It primarily reinforces dharma and ritual ethics (ācāra) rather than a specific Vedāṅga: sacred resources used in rites (tirtha-jala) are not to be commercialized, aligning practice with purity of intention in yajña, dāna, and snāna.