Puruṣottama-kṣetra Māhātmya: Śveta-Mādhava & Matsya-Mādhava; Mārkaṇḍeya-tīrtha Mārjana and Bath Liturgy
पश्चिमे श्रीधरो देवः केशवस्तु तथोत्तरे । पातु विष्णुस्तथाग्नेये नैर्ऋते माधवोऽव्ययः ॥ ४९ ॥
paścime śrīdharo devaḥ keśavastu tathottare | pātu viṣṇustathāgneye nairṛte mādhavo'vyayaḥ || 49 ||
ทิศตะวันตกขอพระศรีธระผู้เป็นเทพคุ้มครองข้าพเจ้า ทิศเหนือขอพระเกศวะ ทิศตะวันออกเฉียงใต้ขอพระวิษณุปกป้อง และทิศตะวันตกเฉียงใต้ขอพระมาธวะผู้ไม่เสื่อมสลายคุ้มครอง
Suta (narrating the Narada Purana dialogue tradition)
Vrata: none
Primary Rasa: bhakti
Secondary Rasa: shanta
It teaches dik-rakṣā (directional safeguarding) by invoking specific names of Viṣṇu in particular quarters, affirming that the Lord’s presence pervades space and protects the devotee everywhere.
Bhakti here is practiced as remembrance (smaraṇa) and verbal praise (stuti): the devotee calls the Lord by intimate, theologically loaded names (Śrīdhara, Keśava, Mādhava), turning protection into continuous God-consciousness.
It reflects ritual directionality (dik-viniyoga) used in prayoga—placing mantras in specific directions (SE/Agni, SW/Nirṛti, etc.), a practical component of kalpa-style ritual procedure rather than grammar or astrology.