सर्वत्रात्मनिसर्गं गुणं ब्रूयात् ॥ कZ_०७.१५.२९ ॥
sarvatrātma-nisargaṃ guṇaṃ brūyāt
ทุกแห่งหนพึงกล่าวถึงคุณความดีโดยกำเนิดของตน (และความน่าเชื่อถือ)
Strategy: consistent self-presentation builds trust, deters opportunistic attacks, and improves bargaining position with patrons, allies, and subjects.
Qualities portrayed as inherent and stable—meant to signal predictability and long-term dependability.