मद्भक्तिं वहतां पुंसामिह लोके परेऽपि वा । नाशुभं विद्यते किंचित्कुलकोटिं नयेद्दिवम्
madbhaktiṃ vahatāṃ puṃsāmiha loke pare'pi vā | nāśubhaṃ vidyate kiṃcitkulakoṭiṃ nayeddivam
ଯେଉଁ ମନୁଷ୍ୟମାନେ ମୋର ଭକ୍ତି ଧାରଣ କରନ୍ତି, ସେମାନଙ୍କ ପାଇଁ ଇହଲୋକ କିମ୍ବା ପରଲୋକରେ କିଛି ବି ଅଶୁଭ ନାହିଁ; ସେମାନେ ନିଜର କୋଟି କୁଳକୁ ସ୍ୱର୍ଗକୁ ନେଇଯାଆନ୍ତି ।
Śrī Kṛṣṇa (contextual)
Devotion is portrayed as a supreme purifier: it protects the devotee from misfortune and radiates merit outward to uplift one’s lineage.
The verse is theological rather than geographical, but it belongs to the Dvārakā Māhātmya frame where devotion in the Lord’s sacred domain is emphasized.
No specific rite is given; the central prescription is sustaining devotion (mad-bhakti).