Varaha Purana 177.51: Adhyaya 177, Shloka 51
The Curse of Sāmba and the Prescribed Observance of Sun-Worship
मथुरायां तथा चैकें स्थाप्य साम्बो वसुन्धरे ॥ स्वनाम्ना स्थापयामास पुराणविधिना स्वयम्
mathurāyāṃ tathā caikaṃ sthāpya sāmbo vasundhare || svanāmnā sthāpayāmāsa purāṇavidhinā svayam
साम्ब मथुरा में भी एक मूर्ति लगाई। उसने अपने आप से यह काम किया। पुराण में जो विधा बताई थी, उसके हिसाब से किया। अपने नाम से स्थापना करवाई।
Varāha (default narrative voice to Pṛthivī framework)
FAQs
It connects Mathurā’s sacred landscape with a named patron figure and emphasizes procedural legitimacy (purāṇavidhi), typical of foundation legends.
Mathurā is explicitly named; it is widely identified with modern Mathura in Uttar Pradesh, India.
It underscores responsible patronage: founding institutions according to recognized norms rather than arbitrary action.
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