Matsya Purana — Procedure for Going to Prayaga and the Greatness of the Ganga
कृत्वाभिषेकं तु नरः सो ऽश्वमेधफलं लभेत् स्वर्गलोकमवाप्नोति यावदाभूतसंप्लवम् //
kṛtvābhiṣekaṃ tu naraḥ so 'śvamedhaphalaṃ labhet svargalokamavāpnoti yāvadābhūtasaṃplavam //
Having performed the consecratory rite (abhiṣeka), a man obtains the fruit of the Aśvamedha sacrifice; he attains the world of heaven and remains there until the cosmic dissolution at the end of the age.
It states that the heavenly reward gained through abhiṣeka lasts “until the bhūta-saṃplava,” i.e., the cosmic dissolution when beings are withdrawn at pralaya.
It elevates abhiṣeka—an important rite for rulers (royal consecration) and also for religious observance—by equating its merit to Aśvamedha, encouraging dharmic ritual performance for prosperity and higher worlds.
The focus is ritual: abhiṣeka (consecratory anointing) is presented as a high-merit rite comparable to major Vedic sacrifices, underscoring the importance of proper consecration procedures in Puranic practice.