Matsya Purana — Procedure for Going to Prayaga and the Greatness of the Ganga
श्रवणात्तस्य तीर्थस्य नामसंकीर्तनादपि मृत्तिकालम्भनाद्वापि नरः पापात्प्रमुच्यते //
śravaṇāttasya tīrthasya nāmasaṃkīrtanādapi mṛttikālambhanādvāpi naraḥ pāpātpramucyate //
By merely hearing of that sacred tīrtha, by chanting its name, or even by applying its holy earth to the body, a person is released from sin.
This verse is not about Pralaya; it teaches a tirtha-mahatmya principle—sin is removed through devotional contact with a sacred place via hearing, name-chanting, or using its sacred earth.
It supports everyday dharma by prescribing accessible purification: a householder (and a king guiding public religion) can promote hearing sacred accounts, organized nāma-saṃkīrtana, and proper tirtha observances as ethical means to reduce papa and cultivate punya.
Ritually, it highlights mṛttikā (sacred earth) as a purifier—used by smearing or touching—indicating the sanctity of place-based materials in pilgrimage practice (a principle often paired with bathing, worship, and vow-taking at tirthas).