Kṛṣṇa Enters Mathurā: City Splendor, Devotees’ Reception, and the Washerman’s Fate
देवदेव जगन्नाथ पुण्यश्रवणकीर्तन । यदूत्तमोत्तम:श्लोक नारायण नमोऽस्तु ते ॥ १६ ॥
deva-deva jagan-nātha puṇya-śravaṇa-kīrtana yadūttamottamaḥ-śloka nārāyaṇa namo ’stu te
O Lord of lords, master of the universe, O You whose glories it is most pious to hear and chant! O best of the Yadus, O You whose fame is recounted in excellent poetry! O Supreme Lord Nārāyaṇa, I offer You my obeisances.
This verse declares that hearing and chanting the Lord’s glories are inherently purifying (puṇya), establishing śravaṇa and kīrtana as foundational practices of bhakti.
As Akrūra journeys to bring Kṛṣṇa to Mathurā, he beholds the Lord’s divinity and offers reverential prayers, addressing Kṛṣṇa as Nārāyaṇa and Uttamaśloka.
Regularly listen to and recite the Lord’s names, stories, and prayers—through reading, kīrtana, or audio discourses—since the verse emphasizes their direct purifying effect.