Brahmā’s Bewilderment and Kṛṣṇa Becoming the Calves and Cowherd Boys
Brahma-vimohana-līlā
ततो नृपोन्मर्दनमज्जलेपना- लङ्काररक्षातिलकाशनादिभि: । संलालित: स्वाचरितै: प्रहर्षयन् सायं गतो यामयमेन माधव: ॥ २३ ॥
tato nṛponmardana-majja-lepanā- laṅkāra-rakṣā-tilakāśanādibhiḥ saṁlālitaḥ svācaritaiḥ praharṣayan sāyaṁ gato yāma-yamena mādhavaḥ
Thereafter, O Mahārāja Parīkṣit, as required according to the scheduled round of His pastimes, Kṛṣṇa returned in the evening, entered the house of each of the cowherd boys, and engaged exactly like the former boys, thus enlivening their mothers with transcendental pleasure. The mothers took care of the boys by massaging them with oil, bathing them, smearing their bodies with sandalwood pulp, decorating them with ornaments, chanting protective mantras, decorating their bodies with tilaka and giving them food. In this way, the mothers served Kṛṣṇa personally.
This verse shows the cowherd boys affectionately serving Kṛṣṇa—massaging, bathing, decorating, applying tilaka, and feeding Him—illustrating intimate friendship expressed as loving seva.
Mādhava is a name of Kṛṣṇa highlighting His sweetness and divine nature; here it emphasizes that the Supreme Lord is joyfully participating in simple, intimate evening pastimes with His friends in Vraja.
Offer daily, heartfelt service to Kṛṣṇa—such as simple worship, cleanliness, food offerings, and remembrance—cultivating devotion not as duty alone but as affectionate friendship and joy.