तुलसीमालया यस्तु भूषितः कर्म चाऽचरेत् । पितॄणां देवतानां च कृतं कोटिगुणं कलौ
tulasīmālayā yastu bhūṣitaḥ karma cā'caret | pitṝṇāṃ devatānāṃ ca kṛtaṃ koṭiguṇaṃ kalau
ผู้ใดประดับด้วยพวงมาลัยทุลสีแล้วปฏิบัติหน้าที่ตามธรรม ในกาลียุค กรรมที่ทำเพื่อบรรพชนและเพื่อเหล่าเทวะย่อมทวีผลเป็นโกฏิเท่า
Traditional Māhātmya narrator (contextual; exact speaker not in snippet)
Tirtha: Dvārakā
Type: kshetra
Listener: Implied pilgrim/householder addressed in second person
Scene: A devotee in simple attire, tulasī garland on the neck, performs tarpaṇa to ancestors and offers flowers/incense to Viṣṇu; unseen radiance multiplies the offerings in Kali-yuga.
In Kali-yuga, sincere devotion (symbolized by tulasī mālā) greatly amplifies the merit of religious duties for gods and ancestors.
Dwārakā is the Māhātmya context, promoting Kṛṣṇa-centered devotional practice as especially potent in Kali-yuga.
Performing one’s karmas (including deva- and pitṛ-related rites) while adorned with a tulasī garland.