गोवर्धन उवाच । अहमर्चां करिष्यामि लिंगस्यास्य सदा द्विज । भक्तिं च प्रकरिष्यामि हेतोरस्य हेतोरस्य कृते द्विज । पूजार्थं चैव ये चान्ये मम वंशसमुद्रवाः
govardhana uvāca | ahamarcāṃ kariṣyāmi liṃgasyāsya sadā dvija | bhaktiṃ ca prakariṣyāmi hetorasya hetorasya kṛte dvija | pūjārthaṃ caiva ye cānye mama vaṃśasamudravāḥ
கோவர்தனன் கூறினான்—ஓ த்விஜரே! இந்த லிங்கத்தை நான் எப்போதும் அர்ச்சிப்பேன். இதே நோக்கத்திற்காக, ஓ த்விஜரே, பக்தியையும் வளர்ப்பேன். மேலும் பூஜைக்காக என் குலத்திலுள்ள மற்றவர்களும் முன்வருவர்.
Govardhana
Type: kshetra
Listener: A brāhmaṇa (dvija)
Scene: Govardhana, hands folded, speaks before a brāhmaṇa near the liṅga shrine; behind him stand members of his lineage ready to assist with pūjā offerings—flowers, lamps, water pots—signaling a hereditary service line.
Sthala-māhātmya emphasizes sustained, generational devotion—daily worship and bhakti preserve and transmit sacred merit.
The Nāgarakhaṇḍa tīrtha where the Liṅga (later famed as Kaṃsārīśvara) is to be regularly worshipped.
A vow of continual arcā/pūjā of the Liṅga, coupled with deliberate cultivation of devotion (bhakti).