धार्मिकाभियोगी हि स्वेषां परेषां च द्वेष्यो भवति अधार्मिकाभियोगी सम्प्रियः ॥ कZ_०७.१३.१२ ॥
dhārmikābhiyogī hi sveṣāṃ pareṣāṃ ca dveṣyo bhavati adhārmikābhiyogī sampriyaḥ
Ибо истец, отстаивающий правое дело, становится ненавистен и своим, и чужим; тогда как истец, отстаивающий неправое дело, становится приятным (популярным/угодным).
A lawful claim can impose costs (taxes, mobilization, discipline) and threaten entrenched interests; both domestic stakeholders and foreign parties may prefer a pliable, less principled claimant.
Do not assume moral legitimacy guarantees coalition support; manage incentives, costs, and messaging when pursuing lawful objectives.