सुश्वेताय सुवक्त्राय नमः श्वेतशिखाय च श्वेतास्याय महास्याय नमस्ते श्वेतलोहित
suśvetāya suvaktrāya namaḥ śvetaśikhāya ca śvetāsyāya mahāsyāya namaste śvetalohita
ਅਤਿ ਸ਼ਵੇਤ ਅਤੇ ਸ਼ੁਭ ਮੁਖ ਵਾਲੇ ਤੈਨੂੰ ਨਮਸਕਾਰ; ਸ਼ਵੇਤ ਸ਼ਿਖਾ (ਜਟਾ-ਸ਼ਿਖਰ) ਵਾਲੇ ਨੂੰ ਪ੍ਰਣਾਮ। ਸ਼ਵੇਤ ਮੁਖ, ਮਹਾ ਮੁਖ—ਹੇ ਸ਼ਵੇਤਲੋਹਿਤ (ਸ਼ਵੇਤ-ਲਾਲ) ਪ੍ਰਭੂ, ਤੈਨੂੰ ਨਮਹ।
Suta Goswami (narrating a Rudra-Śiva stotra within the Purva-Bhaga context)
It functions as a nāma-salutation used in Śiva-stuti: by invoking Śvetalohita’s auspicious form and radiance, the worshipper aligns the mind with Pati (Śiva) before offering to the Liṅga.
By calling Him “Śvetalohita” (white-and-red), it points to Śiva as both pure, stainless consciousness (śveta) and dynamic transformative power (lohita), transcending yet governing all states of being.
Japa and dhyāna on Rudra’s epithets—reciting namaḥ-formulas as a preparatory limb of pūjā and as a Pāśupata-oriented contemplation to loosen pāśa (bondage) of the paśu (soul).