तत्राभिजनशरीरकर्मप्रकृतिश्रुतद्रव्यादीनां गुणग्रहणं प्रशंसा स्तुतिर्गुणसंकीर्तनम् ॥ कZ_०२.१०.४९ ॥
tatrābhijana-śarīra-karma-prakṛti-śruta-dravyādīnāṃ guṇa-grahaṇaṃ praśaṃsā stutir guṇa-saṃkīrtanam
ਇੱਥੇ ‘ਗੁਣਸੰਕੀਰਤਨ’ ਦਾ ਅਰਥ ਹੈ—ਵੰਸ਼, ਸਰੀਰ, ਕਰਮ, ਪ੍ਰਕ੍ਰਿਤੀ/ਸੁਭਾਉ, ਸ਼੍ਰੁਤ (ਵਿਦਿਆ/ਖ਼ਿਆਤੀ), ਦ੍ਰਵ੍ਯ (ਧਨ) ਆਦਿ ਦੇ ਗੁਣਾਂ ਨੂੰ ਗ੍ਰਹਿਣ ਕਰਕੇ ਪ੍ਰਸ਼ੰਸਾ—ਸਤੁਤੀ—ਕਰਨਾ।
Because recognition of status markers functions as a low-cost incentive, reduces resistance, and opens negotiation by satisfying honor and rank concerns.
It can slide into flattery that obscures facts; Kautilya therefore embeds it within a broader toolkit (mutual benefit, future outcomes, guarantees) rather than relying on praise alone.