यस्योत्सवविधानं च नाममाहात्म्यकीर्तनम् । ध्यानादिपुण्यकथनं माहात्म्यं मथुराभवम् ॥ ३७ ॥
yasyotsavavidhānaṃ ca nāmamāhātmyakīrtanam | dhyānādipuṇyakathanaṃ māhātmyaṃ mathurābhavam || 37 ||
Di dalamnya terkandung tatacara perayaan (utsava) yang ditetapkan, pengisytiharan keagungan Nama Suci, serta kisah-kisah tentang pahala meditasi dan amalan-amalan yang berkaitan—itulah Māhātmya yang lahir di Mathurā.
Narada (summarizing to the Sanatkumara brothers in an anukramanika-style listing)
Vrata: none
Primary Rasa: bhakti (devotion)
Secondary Rasa: adbhuta (wonder)
The verse frames a Māhātmya as a practical and devotional guide: it sanctifies festival observances, elevates nāma-kīrtana as spiritually potent, and affirms meditation as a source of puṇya—especially in the sacred sphere of Mathurā.
By highlighting “nāma-māhātmya-kīrtana,” it points to devotion through glorifying the divine name—Bhakti expressed as reverent recitation and praise, supported by disciplined practices like dhyāna.
It most directly reflects ritual procedure (vidhi) for utsavas—applied dharma/kalpa-style guidance—rather than technical Vedanga topics like Vyakarana or Jyotisha.