आख्यानमेतच्च सदा यशस्यं स्वर्ग्यं धन्यं पुत्र्यमायुष्यकारि । शृण्वंल्लभेत्सर्वमेतद्धि भक्त्या पर्वणि पर्वण्याजमीढस्सदैव
ākhyānametacca sadā yaśasyaṃ svargyaṃ dhanyaṃ putryamāyuṣyakāri | śṛṇvaṃllabhetsarvametaddhi bhaktyā parvaṇi parvaṇyājamīḍhassadaiva
हे आख्यान सदैव यश देणारे, स्वर्गप्रद, मंगलकारक, पुत्रदायक व आयुष्यवर्धक आहे. जो भक्तीने ते ऐकतो—विशेषतः पर्वकाळी व पवित्र प्रसंगी—तो ही सर्व फळे निश्चयाने प्राप्त करतो, हे अजमीढवंशजा।
Rudra/Śiva (phalaśruti style within the adhyāya)
Tirtha: Bhṛgu-tīrtha māhātmya (within Revā Khaṇḍa)
Type: kshetra
Listener: Ājamīḍha-vaṃśaja (descendant of Ajamīḍha)
Scene: A recitation assembly at a riverbank/temple courtyard: a sage reads from palm-leaf manuscript; king and devotees listen in devotion; banners indicate a festival day.
Devotional listening to tīrtha-māhātmya is itself a dharmic practice that confers auspicious worldly and otherworldly benefits.
Bhṛgutīrtha/Bhṛgukaccha in the Revā (Narmadā) region, as the narrative being praised.
Śravaṇa (listening) with bhakti, particularly on parvan (holy/festival) days.