Agni Purana — Veda-vidhana & Vamsha, Shloka 24
अध्याय १ — यजुर्विधानम्
Agni Purana, Chapter 259: Yajur-vidhāna
सहस्रमन्त्रितां कृत्वा तथा गोरोचनां द्विज तिलकञ्च तथा कृत्वा जनस्य प्रियतामियात्
sahasramantritāṃ kṛtvā tathā gorocanāṃ dvija tilakañca tathā kṛtvā janasya priyatāmiyāt
ಓ ದ್ವಿಜ, ಗೋರೋಚನೆಯನ್ನು ಸಹಸ್ರ ಬಾರಿ ಮಂತ್ರಜಪದಿಂದ ಅಭಿಮಂತ್ರಿಸಿ, ಅದನ್ನೇ ತಿಲಕವಾಗಿ ಧರಿಸಿದರೆ ಜನರಿಗೆ ಪ್ರಿಯನಾಗುತ್ತಾನೆ.
Lord Agni (instructing the sage Vasiṣṭha in the Agni Purana’s ritual-technical sections)
Vidya Category: {"primary_vidya":"Mantra","secondary_vidya":"Samanya","practical_application":"Mantra-siddhi prayoga: empower gorocanā by 1000 recitations, then apply as tilaka to enhance social favor/likability.","sutra_style":true}
Encyclopedic Reference: {"reference_type":"Procedure","entry_title":"Gorocanā Tilaka—Mantra-Śata/Sahasra Japa for Popularity","lookup_keywords":["gorocanā","tilaka","sahasra-japa","priyatā","mantra-prayoga"],"quick_summary":"A popularity charm: charge gorocanā with a thousand mantra recitations and apply it as a forehead mark to become pleasing to people."}
Concept: Mantra-japa ‘charges’ a medium (tilaka substance) and the practitioner’s intention; outer mark mirrors inner steadiness.
Application: Use repetitive practice (1000-count japa) to cultivate self-regulation; present oneself with auspicious symbols to reinforce ethical, calm interaction.
Khanda Section: Puja-vidhi / Mantra-prayoga (Ritual applications for protection and popularity)
Primary Rasa: shringara
Secondary Rasa: adbhuta
Visual Art Cues: {"scene_description":"A practitioner counts a thousand recitations over a small dish of yellow gorocanā, then applies a tilaka and is greeted warmly by people.","kerala_mural_prompt":"Kerala mural: seated devotee with japamālā, small bowl of yellow pigment, applying tilaka, surrounding figures showing affection/respect, rich flat colors and ornate border.","tanjore_prompt":"Tanjore: close-up of tilaka application with gold highlights, luminous yellow gorocanā, ornate jewelry, devotees offering garlands, embossed gold work.","mysore_prompt":"Mysore: stepwise instructional panel—japa count (1000), mantra over pigment, tilaka application, social reception; delicate lines and soft palette.","mughal_miniature_prompt":"Mughal miniature: refined courtly/social scene, individual applying tilaka before a mirror, attendants and friends smiling, intricate textiles and architectural backdrop."}
Audio Atmosphere: {"recitation_mood":"devotional","suggested_raga":"Kalyani","pace":"slow","voice_tone":"contemplative"}
Sandhi Resolution Notes: sahasramantritāṃ→sahasra-mantritām; tilakañca→tilakam+ca; priyatāmiyāt→priyatām+iyāt.
Related Themes: Agni Purana 259 (Mantra-prayoga for protection, success, and social outcomes)
FAQs
It teaches a mantra-prayoga: gorocanā is to be mantra-empowered through 1,000 recitations and then applied as a tilaka to produce social favor (priyatā).
Beyond mythology, the Agni Purana catalogs practical ritual technologies—mantra-siddha substances, cosmetic-ritual applications (tilaka), and their stated effects—showing its wide-ranging compendium style.
By combining mantra-japa with a sanctified tilaka, the act is framed as a dharmic, auspicious rite intended to harmonize one’s social relations and attract goodwill through ritually purified means.