Srimad Bhagavatam — Navama Skandha, Shloka 1
The Rise of Soma-vaṁśa: Budha’s Birth and Purūravā–Urvaśī; The Origin of Karma-kāṇḍa in Tretā-yuga
श्रीशुक उवाच अथात: श्रुयतां राजन् वंश: सोमस्य पावन: । यस्मिन्नैलादयो भूपा: कीर्त्यन्ते पुण्यकीर्तय: ॥ १ ॥
śrī-śuka uvāca athātaḥ śrūyatāṁ rājan vaṁśaḥ somasya pāvanaḥ yasminn ailādayo bhūpāḥ kīrtyante puṇya-kīrtayaḥ
シュリー・シュカデーヴァは言った。「王よ、今や月神の王統（チャンドラ・ヴァンシャ）の最も清め高貴な物語を聞きなさい。そこではアイラ（プルーラヴァ）など、功徳ある名声の王たちが讃えられる。」
FAQs
In this verse, Śukadeva introduces Soma’s lineage as “pāvana”—purifying—and says that kings beginning with Aila (Purūravas) are glorified for their pious fame.
Śukadeva is narrating the Bhāgavatam to Parīkṣit, guiding him through sacred histories; here he transitions to the Moon dynasty and invites attentive hearing as a devotional act.
The verse emphasizes śravaṇa (hearing) of sanctifying narratives; regularly listening to or reading such accounts can inspire virtue, humility, and devotion while shaping one’s values through exemplary lives.