गोवर्धन उवाच । अहमर्चां करिष्यामि लिंगस्यास्य सदा द्विज । भक्तिं च प्रकरिष्यामि हेतोरस्य हेतोरस्य कृते द्विज । पूजार्थं चैव ये चान्ये मम वंशसमुद्रवाः
govardhana uvāca | ahamarcāṃ kariṣyāmi liṃgasyāsya sadā dvija | bhaktiṃ ca prakariṣyāmi hetorasya hetorasya kṛte dvija | pūjārthaṃ caiva ye cānye mama vaṃśasamudravāḥ
Govardhana berkata: “Wahai dvija (brāhmaṇa), aku akan senantiasa melakukan arcana bagi Liṅga ini. Dan demi tujuan inilah, wahai dvija, aku akan menumbuhkan bhakti. Untuk pūjā, yang lain dari garis keturunanku pun akan turut maju.”
Govardhana
Type: kshetra
Listener: A brāhmaṇa (dvija)
Scene: Govardhana, hands folded, speaks before a brāhmaṇa near the liṅga shrine; behind him stand members of his lineage ready to assist with pūjā offerings—flowers, lamps, water pots—signaling a hereditary service line.
Sthala-māhātmya emphasizes sustained, generational devotion—daily worship and bhakti preserve and transmit sacred merit.
The Nāgarakhaṇḍa tīrtha where the Liṅga (later famed as Kaṃsārīśvara) is to be regularly worshipped.
A vow of continual arcā/pūjā of the Liṅga, coupled with deliberate cultivation of devotion (bhakti).