सर्वेषु चैव मासेषु कार्त्तिके च विशेषतः । दापयेत्परया भक्त्या द्विजे स्वाध्यायतत्परे
sarveṣu caiva māseṣu kārttike ca viśeṣataḥ | dāpayetparayā bhaktyā dvije svādhyāyatatpare
Pada setiap bulan—terutama pada bulan Kārttika—hendaknya dengan bhakti tertinggi memberi dana kepada seorang dvija yang tekun dalam svādhyāya (studi suci).
Śrī Mārkaṇḍeya (contextual, within the Yudhiṣṭhira–Mārkaṇḍeya dialogue in this adhyāya)
Tirtha: Revā-kṣetra
Type: kshetra
Scene: Kārttika setting with lamps; a brāhmaṇa recites Veda (svādhyāya) while a devotee offers gifts reverently near a riverbank shrine.
Devotional charity, especially in Kārttika, becomes highly meritorious when offered to a worthy recipient devoted to sacred learning.
The teaching occurs within the Revā Khaṇḍa (Narmadā/Revā sacred geography), framing Kārttika practices as part of the river-region’s māhātmya.
Dāna (charitable giving), with emphasis on giving in Kārttika to a Brāhmaṇa engaged in svādhyāya.