Varaha Purana 101.14: Adhyaya 101, Shloka 14
The Eulogy and Procedure of the ‘Rasadhenu’ (Sugarcane-Juice Cow) Donation
य इदं पठते नित्यं शृणुयादथ भक्तितः ॥ सर्वपापविनिर्मुक्तो विष्णुलोके महीयते ॥
ya idaṁ paṭhate nityaṁ śṛṇuyād atha bhaktitaḥ || sarvapāpavinirmukto viṣṇuloke mahīyate ||
जो यह बात रोज़ पढ़ता है, उसके सारे पाप खत्म हो जाते हैं। या जो दिल से सुनता है, उसके भी पाप मिट जाते हैं। वो विष्णु के पास जाता है। वहाँ उसकी बहुत इज़्ज़त होती है।
Varāha (default dialogue framework; typical phalaśruti voice)
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It documents the Purāṇic strategy of textual sacralization: reading/hearing is presented as efficacious, supporting manuscript culture and oral performance traditions.
No earthly location is specified; ‘Viṣṇuloka’ is a cosmological realm rather than a mapped geographic site.
Sustained engagement with the text (recitation or attentive listening) is framed as a disciplined practice associated with moral purification.
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