वाक्यमप्रितकूलं तु मृदुपूर्वं हितं शुभम्।उपचारेण युक्तं च वक्तव्यो वसुधाधिपः।।3.40.10।।
vākyam apratikūlaṃ tu mṛdupūrvaṃ hitaṃ śubham |
upacāreṇa yuktaṃ ca vaktavyo vasudhādhipaḥ ||
વસુધાધિપને એવા શબ્દોથી સંબોધવો જોઈએ કે જે પ્રતિકૂળ ન હોય—મૃદુપૂર્વક, હિતકારી અને શુભ; તથા યોગ્ય ઉપચાર-મર્યાદાથી યુક્ત.
A king should be addressed with politeness and decorum, with words not unfavourble intended for his good luck and well-being.
Dharma of speech (vāk-dharma): even truthful counsel should be delivered with courtesy and restraint, especially to those in authority.
Rāvaṇa reacts to Mārīca’s counsel and begins lecturing him on the ‘proper’ manner of addressing a king.
Measured speech and decorum (maryādā in counsel), though here it is invoked by Rāvaṇa to defend his pride.