शरद्वर्णनं, योगोपमा, तथा गोवर्धन-यज्ञप्रवर्तनम्
कृषिर् वणिज्या तद्वच् च तृतीयं पशुपालनम् विद्या ह्य् एका महाभाग वार्ता वृत्तित्रयाश्रया
kṛṣir vaṇijyā tadvac ca tṛtīyaṃ paśupālanam vidyā hy ekā mahābhāga vārtā vṛttitrayāśrayā
Agriculture, trade, and thirdly the tending of cattle—these three are the livelihoods called vārtā. Yet, O noble one, it is a single discipline, for vārtā-knowledge rests upon these three modes of subsistence.
Sage Parāśara (teaching Maitreya)
Avatara: Krishna
Purpose: Kṛṣṇa instructs on vārttā—ethical livelihood—so society may be materially sustained while remaining aligned with dharma.
Leela: Dharma-upadesa
Dharma Restored: Economic stability through dharmic livelihoods (kṛṣi, vaṇijyā, paśupālana).
Concept: Vārttā, the science of livelihood, is one discipline grounded in three supports: agriculture, trade, and cattle-rearing.
Vedantic Theme: Dharma
Application: Choose a livelihood that is productive and non-exploitative, and see economic activity as part of dharmic responsibility to family and community.
Vishishtadvaita: Śrī (prosperity) is harmonized with dharma; material sustenance is not opposed to spiritual life when dedicated to Bhagavān’s order.
Vishnu Form: Krishna
Bhakti Type: Shanta
Lakshmi Presence: Sri
This verse defines vārttā as the economic discipline that sustains society through three practical livelihoods—farming, commerce, and livestock-rearing—showing how material support is integrated into dharma.
He lists them explicitly—kṛṣi (cultivation), vaṇijyā (trade), and paśupālana (cattle-rearing)—and then states they are collectively one vidyā, a unified science of livelihood.
Though Vishnu is not named here, the teaching frames worldly occupations as part of a divinely ordered dharmic system—an expression of cosmic sovereignty where society’s material maintenance supports spiritual and moral order.