Nāndīmukha-śrāddha (Prosperity Rites), Preta-kriyā, Aśauca, Ekoddiṣṭa, and Sapiṇḍīkaraṇa Framework
नान्दीमुखः पितृगणस् तेन श्राद्धेन पार्थिव प्रीयते तत् तु कर्तव्यं पुरुषैः सर्ववृद्धिषु
nāndīmukhaḥ pitṛgaṇas tena śrāddhena pārthiva prīyate tat tu kartavyaṃ puruṣaiḥ sarvavṛddhiṣu
O king, by that śrāddha the host of Pitṛs known as the Nāndīmukhas is gratified; therefore it should indeed be performed on every occasion of increase and prosperity.
Sage Parāśara (in dialogue with Maitreya; addressing a kingly listener as 'pārthiva' within the instruction)
Speaker: Parasara
Topic: Purpose and fruit of abhyudaya-śrāddha: gratification of Nāndīmukha pitṛs at all occasions of prosperity
Teaching: Ethical
Quality: injunctive
Concept: Abhyudaya-śrāddha is a mandatory dharmic act at every increase, specifically pleasing the Nāndīmukha class of pitṛs.
Vedantic Theme: Dharma
Application: Cultivate gratitude and continuity—honor ancestors/lineage at successes, not only at funerary moments, keeping prosperity tethered to responsibility.
Vishishtadvaita: Prosperity is not autonomous; it is integrated into a sacred relational network (pitṛs, ritual order, and ultimately the Lord’s governance), aligning worldly growth with spiritual accountability.
Bhakti Type: Shanta
This verse states that the Nāndīmukha group of Pitṛs is specifically pleased by this form of śrāddha, making it a recommended ancestral rite tied to auspicious life-events and prosperity.
Here he frames it as a duty to be done on all occasions of 'vṛddhi'—times of increase such as success, expansion of the household, or other auspicious gains—so that ancestral beings are duly honored and gratified.
Though Vishnu is not named in this line, the teaching fits Vaishnava dharma: sustaining order through prescribed duties (including Pitṛ rites) is part of living in harmony with the cosmic governance ultimately upheld by Vishnu.