Skanda Purana — Prabhasa Khanda, Shloka 2
कृष्णकृष्णेति कृष्णेति कलौ वदत्यहर्निशम् । नित्यं यज्ञायुतं पुण्यं तीर्थकोटिसमुद्भवम्
kṛṣṇakṛṣṇeti kṛṣṇeti kalau vadatyaharniśam | nityaṃ yajñāyutaṃ puṇyaṃ tīrthakoṭisamudbhavam
In the Kali age, one who repeatedly utters “Kṛṣṇa, Kṛṣṇa—Kṛṣṇa” day and night continually gains merit equal to ten thousand sacrifices, a holiness arising from crores of sacred tīrthas.
Skanda (deduced from Māhātmya narrative style within Skanda Purāṇa)
Tirtha: Dvārakā
Type: kshetra
Listener: A sage-assembly interlocutor (implied by surrounding address style)
Scene: A devotee in Kali-yuga repeats ‘Kṛṣṇa’ day and night; behind him, a luminous mandala of countless tīrthas and sacrificial fires dissolves into a single radiant name-form.
FAQs
In Kali-yuga, nāma-japa—repeating the divine Name ‘Kṛṣṇa’ with steadiness—surpasses elaborate ritual in accessible, continuous merit.
The verse occurs in the Dvārakā Māhātmya (Prabhāsa Khaṇḍa), framing the teaching within the sanctity of Dvārakā and its tīrtha-power.
A direct prescription of japa: saying “Kṛṣṇa, Kṛṣṇa” day and night; its fruit is declared equal to ten thousand yajñas and the merit of crores of tīrthas.