Matsya Purana — Yadu Lineage
अवध्यायामृतायैव नित्याय शाश्वताय च व्यापृताय विशिष्टाय भरताय च साक्षिणे //
avadhyāyāmṛtāyaiva nityāya śāśvatāya ca vyāpṛtāya viśiṣṭāya bharatāya ca sākṣiṇe //
Salutations to Him who is inviolable and deathless; to the Eternal and the Everlasting; to Him who actively pervades all; to the Supreme and Distinguished One; to Bharata, the Lord who bears and sustains all; and to the Witness of everything.
Indirectly, it frames the Supreme as nitya (eternal) and amṛta (deathless), implying a reality that remains unchanged even when worlds arise and dissolve.
By emphasizing the Lord as sākṣin (witness), it supports the ethical idea that all actions are observed and should be aligned with dharma—especially relevant to rulers and householders accountable for conduct.
The verse is primarily a stuti (praise). Its ritual takeaway is the use of divine epithets in mantra-like salutations, suitable for invocatory worship before temple rites or Vastu/installation ceremonies.