Matsya Purana — War of Devas and Asuras; Birth of Aurva Fire; Countering Tamasī Māyā through ...
एषा दुर्विषहा माया देवैरपि दुरासदा और्वेण निर्मिता पूर्वं पावकेनोर्वसूनुना //
eṣā durviṣahā māyā devairapi durāsadā aurveṇa nirmitā pūrvaṃ pāvakenorvasūnunā //
This māyā is unbearable—indeed, even the gods cannot withstand or overcome it. Formerly it was fashioned by Aurva, the son of Urvasū, through (the agency of) Pāvaka, the Fire.
It does not describe Pralaya directly; it emphasizes that māyā (a crafted, operative illusion/power) can be so potent that even devas cannot resist it—hinting that cosmic events may be driven by forces beyond ordinary divine control.
It functions as a caution: rulers and householders should practice discernment (viveka) and dharma, because worldly appearances can be engineered māyā—misjudging it can lead to wrong policy, injustice, or ethical failure.
No direct Vastu or temple rule is stated; ritually, the verse foregrounds Agni (Pāvaka) as an empowering medium—suggesting that fire-linked rites can be associated with the generation or neutralization of potent effects (māyā) in Puranic thought.