Matsya Purana — The Episode of Madhu and Kaiṭabha: Gunas
आवाभ्यामुह्यते लोको दुष्कराभ्यां युगे युगे आवामर्थश्च कामश्च यज्ञः स्वर्गपरिग्रहः //
āvābhyāmuhyate loko duṣkarābhyāṃ yuge yuge āvāmarthaśca kāmaśca yajñaḥ svargaparigrahaḥ //
Age after age, the world is led into delusion by us two, who are hard to master: we are Artha (worldly gain) and Kāma (desire). Through sacrifice (yajña), people seek to appropriate heaven as their prize.
It does not describe pralaya directly; it highlights a cyclical pattern “in every yuga” where beings are repeatedly deluded by wealth and desire, implying moral cycles that persist across cosmic ages.
It cautions rulers and householders that Artha and Kāma are powerful and difficult to restrain; governance, livelihood, and family life must be regulated by dharma so that prosperity and pleasure do not become the primary goal.
The ritual point is that yajña is often pursued as a means to secure svarga (heavenly reward); the verse warns against treating ritual purely as a transactional path for pleasure or status rather than as dharmic worship.