HomeMatsya PuranaAdh. 170Shloka 16
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Shloka 16

Matsya Purana — The Episode of Madhu and Kaiṭabha: Gunas

आवाभ्यामुह्यते लोको दुष्कराभ्यां युगे युगे आवामर्थश्च कामश्च यज्ञः स्वर्गपरिग्रहः //

āvābhyāmuhyate loko duṣkarābhyāṃ yuge yuge āvāmarthaśca kāmaśca yajñaḥ svargaparigrahaḥ //

Age after age, the world is led into delusion by us two, who are hard to master: we are Artha (worldly gain) and Kāma (desire). Through sacrifice (yajña), people seek to appropriate heaven as their prize.

āvābhyāmby us two
āvābhyām:
uhyateis carried away/led astray
uhyate:
lokaḥthe world/people
lokaḥ:
duṣkarābhyāmby the two difficult-to-overcome (forces)
duṣkarābhyām:
yuge yugein every age
yuge yuge:
āvāmwe two (indeed)
āvām:
arthaḥwealth, power, worldly success
arthaḥ:
caand
ca:
kāmaḥdesire, pleasure-seeking
kāmaḥ:
caand
ca:
yajñaḥsacrifice/ritual offering
yajñaḥ:
svarga-parigrahaḥthe taking/claiming of heaven (as a reward).
svarga-parigrahaḥ:
Didactic narrator within the Matsya Purana’s Purushartha discourse (contextually framed in the Manu–Matsya teaching tradition)
ArthaKamaYajnaSvarga
PurusharthaEthicsDesireRitualSvarga

FAQs

It does not describe pralaya directly; it highlights a cyclical pattern “in every yuga” where beings are repeatedly deluded by wealth and desire, implying moral cycles that persist across cosmic ages.

It cautions rulers and householders that Artha and Kāma are powerful and difficult to restrain; governance, livelihood, and family life must be regulated by dharma so that prosperity and pleasure do not become the primary goal.

The ritual point is that yajña is often pursued as a means to secure svarga (heavenly reward); the verse warns against treating ritual purely as a transactional path for pleasure or status rather than as dharmic worship.