Matsya Purana — Division of Bhārata-varṣa
भरद्वाजेन मुनिना प्रियार्थमवतारिताः ततः पुष्पवरो देशस् तेन जज्ञे मनोरमः //
bharadvājena muninā priyārthamavatāritāḥ tataḥ puṣpavaro deśas tena jajñe manoramaḥ //
Brought down by the sage Bharadvāja for a beloved purpose, that delightful region thereafter came to be known as Puṣpavara—“the land of excellent flowers”—charming to behold.
This verse is not about Pralaya; it explains the sacred emergence/naming of a beautiful region (Puṣpavara) through the agency of Bharadvāja, aligning with tirtha-mahātmya themes rather than cosmic dissolution.
Indirectly, it supports the Purāṇic ideal that householders and rulers should honor sages and sacred places—since holy regions arise and gain renown through rishi-initiated acts, patronage of pilgrimage, gifts, and protection of tirthas becomes a dharmic duty.
The verse signals ritual-sacral geography: a place becomes a recognized kṣetra through a rishi’s consecratory act (‘bringing down/manifesting’). In practice this underpins tirtha rituals—bathing, offerings, and later temple/ghāṭa establishment—though no explicit Vāstu rule is stated here.