Dharma-vyādha on the Subtlety of Dharma, Karma, and the Continuity of the Jīva (Āraṇyaka-parva 200)
अकीर्ति: कीर्त्यते लोके यस्य भूतस्य कस्यचित् | स पतत्यधमॉल्लोकान् यावच्छब्द: प्रकीर्त्यते,'संसारमें जिस किसी प्राणीकी अपकीर्ति कही जाती है--जबतक उसके अपयशका शब्द गूँजता रहता है, तबतकके लिये वह नीचेके लोकोंमें गिर जाता है
akīrtiḥ kīrtyate loke yasya bhūtasya kasyacit | sa pataty adhamāl lokān yāvac chabdaḥ prakīrtyate ||
Vaiśampāyana said: If, in this world, any being becomes the subject of ill-fame, then so long as the report of that disgrace continues to be spoken, that person falls into the lower realms.
वैशम्पायन उवाच