Bhakti Yoga: The Three Modes of Devotion, Non-Envy, and Time as the Lord
मद्धर्मणो गुणैरेतै: परिसंशुद्ध आशय: । पुरुषस्याञ्जसाभ्येति श्रुतमात्रगुणं हि माम् ॥ १९ ॥
mad-dharmaṇo guṇair etaiḥ parisaṁśuddha āśayaḥ puruṣasyāñjasābhyeti śruta-mātra-guṇaṁ hi mām
When one is endowed with these qualities of My dharma and his inner intention is fully purified, he becomes at once attracted simply by hearing My name or hearing of My transcendental qualities, and thus he comes to Me with ease.
In the beginning of this instruction, the Lord explained to His mother that mad-guṇa-śruti-mātreṇa, simply by hearing of the name, quality, form, etc., of the Supreme Personality of Godhead, one is immediately attracted. A person becomes fully qualified with all transcendental qualities by following the rules and regulations, as recommended in different scriptures. We have developed certain unnecessary qualities by material association, and by following the above process we become free from that contamination. To develop transcendental qualities, as explained in the previous verse, one must become free from these contaminated qualities.
This verse says that when the heart is purified by devotional qualities, one can swiftly attain the Supreme Lord, who is realized through hearing His glories.
Kapila is teaching Devahuti the process of bhakti-yoga, where inner intention (āśaya) must become purified; then direct attainment of the Lord becomes easy and natural.
Practice regular hearing of Bhagavatam and sincere devotional habits that purify motives—then spiritual clarity and devotion deepen steadily.