Srimad Bhagavatam — Chaturtha Skandha, Shloka 23
Pṛthu Mahārāja Meets the Four Kumāras: Bhakti as the Boat Across Saṁsāra
अर्थेन्द्रियारामसगोष्ठ्यतृष्णया तत्सम्मतानामपरिग्रहेण च । विविक्तरुच्या परितोष आत्मनि विना हरेर्गुणपीयूषपानात् ॥ २३ ॥
arthendriyārāma-sagoṣṭhy-atṛṣṇayā tat-sammatānām aparigraheṇa ca vivikta-rucyā paritoṣa ātmani vinā harer guṇa-pīyūṣa-pānāt
One has to make progress in spiritual life by not associating with persons who are simply interested in sense gratification and making money. Not only such persons, but one who associates with such persons should be avoided. One should mold his life in such a way that he cannot live in peace without drinking the nectar of the glorification of the Supreme Personality of Godhead, Hari. One can be thus elevated by being disgusted with the taste for sense enjoyment.
In the material world everyone is interested in money and sense gratification. The only objective is to earn as much money as possible and utilize it for satisfaction of the senses. Śrīla Śukadeva Gosvāmī thus described the activities of the materialistic persons:
FAQs
This verse says that lasting contentment does not come from wealth, sense-enjoyment, social validation, or even mere renunciation; it comes from tasting the “nectar” of Hari’s qualities—hearing, remembering, and relishing the Lord’s glories.
They instructed Pṛthu Mahārāja that even refined austerity or detachment is incomplete unless it is centered on bhakti—specifically, on relishing Hari-kathā, the nectar of the Lord’s qualities.
Reduce the chase for status and overconsumption, keep simple and ethical habits, and add daily “nectar-drinking” practices—hearing/reading Bhagavatam, chanting the holy names, and reflecting on the Lord’s qualities—to cultivate steady inner satisfaction.