Srimad Bhagavatam — Dashama Skandha, Shloka 22
Akrūra’s Journey to Vraja and His Devotional Vision of Kṛṣṇa and Balarāma
न तस्य कश्चिद् दयित: सुहृत्तमो न चाप्रियो द्वेष्य उपेक्ष्य एव वा । तथापि भक्तान् भजते यथा तथा सुरद्रुमो यद्वदुपाश्रितोऽर्थद: ॥ २२ ॥
na tasya kaścid dayitaḥ suhṛttamo na cāpriyo dveṣya upekṣya eva vā tathāpi bhaktān bhajate yathā tathā sura-drumo yadvad upāśrito ’rtha-daḥ
至上主既无偏爱之人，也无最亲密的友；祂不视任何人为可憎、可弃或当被忽略者。然而，众生以何种方式敬拜祂，祂便以同样方式慈爱回报其奉献，正如天界如意树满足凡来依止者之愿。
The Lord says something similar in the Bhagavad-gītā (9.29) :
FAQs
This verse explains that Kṛṣṇa has no personal bias—no one is intrinsically dear or hateful to Him—yet He lovingly reciprocates with His devotees according to their surrender and devotion.
Because, like a celestial tree that grants the desires of those who take shelter of it, Kṛṣṇa fulfills the spiritual needs and aspirations of devotees who approach Him, each according to their mood and faith.
Approach devotion consistently—through chanting, prayer, and service—without envy or entitlement; the teaching is that sincere surrender brings an appropriate, personal response from the Divine.