Puruṣottama-kṣetra Māhātmya: Śveta-Mādhava & Matsya-Mādhava; Mārkaṇḍeya-tīrtha Mārjana and Bath Liturgy
श्वेतमाधवमालोक्य समीपे मत्स्यमाधवम् । एकार्णवे जले पूर्वं रूपं रोहितमास्थितः ॥ १४ ॥
śvetamādhavamālokya samīpe matsyamādhavam | ekārṇave jale pūrvaṃ rūpaṃ rohitamāsthitaḥ || 14 ||
شویت‑مادھو کا درشن کر کے اور قریب متسیہ‑مادھو کو دیکھ کر وہ یاد کرتا ہے کہ پہلے ایکارنَو کے جل میں پر بھو نے روہت، یعنی سرخ مچھلی کا روپ دھارا تھا۔
Narada (narrating within the Uttara-Bhaga tirtha-mahatmya flow)
Vrata: none
Primary Rasa: adbhuta
Secondary Rasa: bhakti
It links tirtha-darśana (seeing sacred forms) with avatāra-smṛti: by seeing Śveta-Mādhava and Matsya-Mādhava, the devotee recalls Viṣṇu’s saving presence in the primeval flood, strengthening faith and remembrance (smaraṇa-bhakti).
It models bhakti as darśana and smaraṇa—seeing the Lord’s forms at a holy place and inwardly remembering His avatāra deeds—turning pilgrimage into concentrated Viṣṇu-remembrance rather than mere travel.
The verse primarily serves mahatmya and devotional remembrance; indirectly it reflects Purāṇic itihāsa-knowledge used in Dharma practice (how sacred geography and avatāra narratives guide worship and vrata-oriented pilgrimage conduct).