अध्याय १ — यजुर्विधानम्
Agni Purana, Chapter 259: Yajur-vidhāna
सहस्रमन्त्रितां कृत्वा तथा गोरोचनां द्विज तिलकञ्च तथा कृत्वा जनस्य प्रियतामियात्
sahasramantritāṃ kṛtvā tathā gorocanāṃ dvija tilakañca tathā kṛtvā janasya priyatāmiyāt
اے دوجنمہ! گوروچنا کو ہزار بار منتر-جپ سے مُعَوَّذ کر کے، اور اسی سے تلک لگا لے تو آدمیوں میں محبوب ہو جاتا ہے۔
Lord Agni (instructing the sage Vasiṣṭha in the Agni Purana’s ritual-technical sections)
Primary Rasa: shringara
Secondary Rasa: adbhuta
Sandhi Resolution Notes: sahasramantritāṃ→sahasra-mantritām; tilakañca→tilakam+ca; priyatāmiyāt→priyatām+iyāt.
It teaches a mantra-prayoga: gorocanā is to be mantra-empowered through 1,000 recitations and then applied as a tilaka to produce social favor (priyatā).
Beyond mythology, the Agni Purana catalogs practical ritual technologies—mantra-siddha substances, cosmetic-ritual applications (tilaka), and their stated effects—showing its wide-ranging compendium style.
By combining mantra-japa with a sanctified tilaka, the act is framed as a dharmic, auspicious rite intended to harmonize one’s social relations and attract goodwill through ritually purified means.