दानं चैव यथाशक्त्या कार्तिक्यां च विशेषतः । देवं प्रपूजयेद्भक्त्या ब्रह्मेशं हृष्टमानसः
dānaṃ caiva yathāśaktyā kārtikyāṃ ca viśeṣataḥ | devaṃ prapūjayedbhaktyā brahmeśaṃ hṛṣṭamānasaḥ
И следует творить дарение по мере сил, особенно в месяц Картика; и с радостным сердцем поклоняться с преданностью богу Брахмеше.
Nārada
Tirtha: Brahmeśa/Mokṣeśvara-associated tīrtha (contextual)
Type: kshetra
Scene: A pilgrim with a small bundle of gifts offers dāna, then worships a Śiva-liṅga titled Brahmeśa with lamps and bilva, face bright with joy in the Kārtika season.
Merit is amplified when devotion is paired with generosity, particularly in sacred times like the month of Kārtika.
Brahmeśa (the deity/liṅga) at the Brahmeśa tīrtha associated with Brahmasaras.
Dāna according to capacity, and bhakti-based pūjā of Brahmeśa—especially during Kārtika.