Srimad Bhagavatam — Tritiya Skandha, Shloka 1
Transmission of Bhāgavata Wisdom and Brahmā’s Vision of the Supreme Lord on Ananta
मैत्रेय उवाच सत्सेवनीयो बत पूरुवंशो यल्लोकपालो भगवत्प्रधान: । बभूविथेहाजितकीर्तिमालां पदे पदे नूतनयस्यभीक्ष्णम् ॥ १ ॥
maitreya uvāca sat-sevanīyo bata pūru-vaṁśo yal loka-pālo bhagavat-pradhānaḥ babhūvithehājita-kīrti-mālāṁ pade pade nūtanayasy abhīkṣṇam
O grande sábio Maitreya disse: De fato, a dinastia de Pūru é digna de ser servida pelos devotos puros, pois nessa linhagem até um rei, protetor do mundo, foi um devoto principal do Bhagavān. Tu também nasceste nessa família, e é maravilhoso que, por teu esforço, a guirlanda de glória de Ajita, o Invencível, se torne sempre nova a cada passo, a cada instante.
The great sage Maitreya thanked Vidura and praised him by reference to his family glories. The Pūru dynasty was full of devotees of the Personality of Godhead and was therefore glorious. Because they were not attached to impersonal Brahman or to the localized Paramātmā but were directly attached to Bhagavān, the Personality of Godhead, they were worthy to render service to the Lord and His pure devotees. Because Vidura was one of the descendants of that family, naturally he engaged in spreading wide the ever-new glories of the Lord. Maitreya felt happy to have such glorious company as Vidura. He considered the company of Vidura most desirable because such association can accelerate one’s dormant propensities for devotional service.
FAQs
This verse calls the Pūru dynasty “sat-sevanīya”—worthy of saintly association—showing that devotion and the protection of dharma make one fit for the service and blessings of sadhus.
Maitreya honors Vidura’s noble lineage (the Pūru line) because it produced protectors of the world devoted to Bhagavān, and because such devotees continually renew the Lord’s fame through exemplary conduct.
Renew devotion daily through consistent practices—hearing Bhagavatam, chanting, serving devotees, and acting with integrity—so the Lord’s remembrance becomes “ever-new” rather than routine.