कीर्त्यमानानि नामानि महापुण्यप्रदानि वै । पावनानि सदा लोके कलौ विप्रा विशेषतः
kīrtyamānāni nāmāni mahāpuṇyapradāni vai | pāvanāni sadā loke kalau viprā viśeṣataḥ
ਜੋ ਨਾਮ ਗਾਏ ਜਾਂਦੇ ਹਨ, ਉਹ ਮਹਾਂ ਪੁੰਨ ਦੇਣ ਵਾਲੇ ਹਨ; ਉਹ ਸਦਾ ਲੋਕ ਵਿੱਚ ਪਾਵਨ ਕਰਦੇ ਹਨ—ਖ਼ਾਸ ਕਰਕੇ ਕਲਿਯੁਗ ਵਿੱਚ, ਹੇ ਬ੍ਰਾਹਮਣੋ।
Prahlāda (continuing narration)
Tirtha: Dvārakā
Type: kshetra
Listener: viprāḥ (brāhmaṇas)
Scene: Pilgrims and brāhmaṇas in Dvārakā sing the divine names; the sea-wind carries the chant; temple flags and conch-sounds frame the scene.
Chanting divine names is a universally purifying act and is highlighted as especially potent in Kali Yuga.
Dvārakā is the surrounding māhātmya context; the verse emphasizes a portable tīrtha-practice—nāma-kīrtana—suitable for pilgrims.
Nāma-kīrtana (recitation/singing of divine names) as a merit-giving, purifying discipline, particularly in Kali Yuga.