कीर्त्यमानानि नामानि महापुण्यप्रदानि वै । पावनानि सदा लोके कलौ विप्रा विशेषतः
kīrtyamānāni nāmāni mahāpuṇyapradāni vai | pāvanāni sadā loke kalau viprā viśeṣataḥ
कीर्तन केलेली नामे निश्चयच महापुण्य देणारी आहेत; ती जगात सदैव पावन करतात—विशेषतः कलियुगात, हे ब्राह्मणांनो।
Prahlāda (continuing narration)
Chanting divine names is a universally purifying act and is highlighted as especially potent in Kali Yuga.
Dvārakā is the surrounding māhātmya context; the verse emphasizes a portable tīrtha-practice—nāma-kīrtana—suitable for pilgrims.
Nāma-kīrtana (recitation/singing of divine names) as a merit-giving, purifying discipline, particularly in Kali Yuga.