सर्वत्रात्मनिसर्गं गुणं ब्रूयात् ॥ कZ_०७.१५.२९ ॥
sarvatrātma-nisargaṃ guṇaṃ brūyāt
Di mana pun, ia hendaknya menyebutkan keutamaan-keutamaan bawaannya sendiri (dan keterpercayaannya).
Strategy: consistent self-presentation builds trust, deters opportunistic attacks, and improves bargaining position with patrons, allies, and subjects.
Qualities portrayed as inherent and stable—meant to signal predictability and long-term dependability.