Mahabharata — Svargarohana Parva, Shloka 52
वस्त्र चैव विचित्र च गन्धं चैव विशेषत: । देववत् पूजयेत् तं तु विष्णुलोकमवाप्नुयात्
vastraṃ caiva vicitraṃ ca gandhaṃ caiva viśeṣataḥ | devavat pūjayet taṃ tu viṣṇulokam avāpnuyāt ||
वह विचित्र वस्त्र और विशेषतः सुगन्ध अर्पित करे, और उस वाचक की देवता के समान पूजा करे; ऐसा करने वाला विष्णु-लोक को प्राप्त होता है।
वैशम्पायन उवाच
Educational Q&A
The verse teaches that honoring the transmitter of sacred discourse—by offerings such as garments and fragrance and by treating him with deity-like reverence—is a form of dharma that yields spiritual merit and an exalted posthumous destination (Viṣṇu’s realm).
Vaiśampāyana states a prescriptive rule about how a listener should honor the reciter of the Mahābhārata (or sacred narration): by offering fine clothing and fragrant substances and worshipping him respectfully, with the promised fruit of attaining Viṣṇuloka.