Srimad Bhagavatam — Navama Skandha, Shloka 24
Nābhāga’s Inheritance, Śiva’s Verdict, and the Rise of Ambarīṣa—Prelude to Durvāsā’s Offense
स्वर्गो न प्रार्थितो यस्य मनुजैरमरप्रिय: । शृण्वद्भिरुपगायद्भिरुत्तमश्लोकचेष्टितम् ॥ २४ ॥
svargo na prārthito yasya manujair amara-priyaḥ śṛṇvadbhir upagāyadbhir uttamaśloka-ceṣṭitam
Los ciudadanos del reino de Mahārāja Ambarīṣa se habituaron a oír y cantar las gloriosas hazañas del Señor, el Uttamaśloka; por ello no anhelaron el cielo, tan querido incluso por los semidioses.
A pure devotee who has been trained in the practice of chanting and hearing the holy name of the Lord and His fame, qualities, form, paraphernalia and so on is never interested in elevation to the heavenly planets, even though such places are extremely dear even to the demigods.
FAQs
Because a pure devotee is satisfied in bhakti—hearing and chanting the Lord’s pastimes—and therefore does not seek temporary celestial enjoyment.
Uttamaśloka refers to the Supreme Lord, praised by sublime prayers; His deeds are the nourishment of devotion, drawing the mind away from material goals like Svarga.
Set a fixed time to hear Bhagavatam/Krishna-kathā and regularly chant or sing the Lord’s names and līlās; this gradually replaces worldly ambitions with devotion.