यः कोपं कर्तुं शमयितुं वा शक्तस्तत्रोपजापः कार्यः ॥ कZ_०९.३.३६ ॥
yaḥ kopaṃ kartuṃ śamayituṃ vā śaktas tatropajāpaḥ kāryaḥ
Dondequiera que haya alguien capaz de provocar la ira o de apaciguarla, allí debe emplearse la inducción/persuasión susurrada (upajāpa).
Not the entire crowd, but the ‘emotion broker’—the person who can ignite or cool anger in others (a gatekeeper of sentiment).
Target leverage nodes: influence the influencer to move the group.