यथा संनिधिमात्रेण गन्धः क्षोभाय जायते मनसो नोपकर्तृत्वात् तथासौ परमेश्वरः
yathā saṃnidhimātreṇa gandhaḥ kṣobhāya jāyate manaso nopakartṛtvāt tathāsau parameśvaraḥ
Just as mere proximity to a fragrance can stir and agitate the mind—though it does not intend to serve the mind—so the Supreme Lord (Parameśvara) sets the universe in motion simply by His presence.
Sage Parāśara (teaching Maitreya)
Speaker: Parasara
Topic: How the Supreme, though actionless, initiates creation by mere presence (kṣobha).
Teaching: Cosmological
Quality: revealing
Creation Stage: Primary
Concept: The Supreme Lord, without deliberate effort, becomes the occasion for cosmic activation merely through His proximity/presence, like fragrance affecting the mind.
Vedantic Theme: Brahman
Application: Cultivate remembrance of the Lord (smaraṇa) and observe how attention and presence transform the mind without force.
Vishishtadvaita: Vishnu is the effortless efficient cause whose mere immanent presence (antaryāmitva) can initiate transformation in prakṛti and beings.
Vishnu Form: Para-Brahman
Bhakti Type: Shanta
Antaryamin: Yes
Jagat Karana: Yes
It conveys that the Supreme Lord initiates cosmic movement and transformation effortlessly—creation unfolds because of His sovereign presence, not because He needs to exert labor or undergo change.
Parāśara uses the example of fragrance affecting the mind to show that effects can arise without deliberate action—likewise, the Lord remains transcendent while the universe is stirred into activity in His presence.
Vishnu is presented as Parameśvara, the supreme ground of reality whose unopposed sovereignty sustains and activates the cosmos while remaining beyond limitation—central to Vaishnava metaphysics and cosmology.