Matsya Purana — War of Devas and Asuras; Birth of Aurva Fire; Countering Tamasī Māyā through ...
एवमात्मानमात्मा मे द्वितीयं जनयिष्यति वन्येनानेन विधिना दिधक्षन्तमिव प्रजाः //
evamātmānamātmā me dvitīyaṃ janayiṣyati vanyenānena vidhinā didhakṣantamiva prajāḥ //
Thus my own Self will generate a second self (as it were); and by this wild/primeval procedure it will produce beings, as though it were about to burn the creatures.
It portrays post-dissolution creation as an inner, self-generated unfolding: the Self produces a “second self,” and beings arise through a forceful, primal process likened to burning—suggesting intense transformative energy at cosmic renewal.
By framing progeny and social beings (prajāḥ) as arising from an ordained method (vidhi), it supports the Purāṇic ethic that rulers and householders should sustain order through prescribed dharma and disciplined generation/nurturing of society, not mere impulse.
No direct Vāstu or temple rule is stated; the ritual takeaway is the emphasis on vidhi (prescribed procedure), a principle that underlies Matsya Purana’s broader insistence on correct method in rites and sacred constructions.