Matsya Purana — The Rite of the Jaggery-Cow
इति पठति य इत्थं यः शृणोतीह सम्यङ् मधुमुरनरकारेर् अर्चनं यश्च पश्येत् मतिमाप च जनानां यो ददातीन्द्रलोके वसति स विबुधौघैः पूज्यते कल्पमेकम् //
iti paṭhati ya itthaṃ yaḥ śṛṇotīha samyaṅ madhumuranarakārer arcanaṃ yaśca paśyet matimāpa ca janānāṃ yo dadātīndraloke vasati sa vibudhaughaiḥ pūjyate kalpamekam //
Whoever recites this in such a manner; whoever here listens to it with full attention; whoever beholds the worship of the slayer of Madhu, Mura, and Naraka; and whoever also awakens understanding among people—such a one dwells in Indra’s world and is honored by hosts of gods for an entire kalpa.
It does not describe pralaya directly; instead, it gives a phala-śruti, promising heavenly residence and divine honor as the fruit of recitation, attentive hearing, and witnessing Viṣṇu’s worship.
It supports the householder/kingly duty of sustaining dharma through śravaṇa (hearing), pāṭha (recitation), and encouraging right understanding among people—portrayed here as meritorious acts leading to exalted posthumous reward.
The ritual emphasis is on arcana (formal worship) and darśana (beholding the worship). The verse highlights that correct performance and even witnessing of Viṣṇu-pūjā, along with teaching others, yields great spiritual merit.