Matsya Purana — The Madana-Dvādaśī Vow and the Birth of the Maruts
नमः सर्वात्मने मौलिम् अर्चयेदिति केशवम् ततः प्रभाते तं कुम्भं ब्राह्मणाय निवेदयेत् //
namaḥ sarvātmane maulim arcayediti keśavam tataḥ prabhāte taṃ kumbhaṃ brāhmaṇāya nivedayet //
Saying, “Homage to the All-Self,” one should worship Keśava with a crown or head-ornament. Then, at daybreak, one should present that consecrated water-pot (kumbha) to a brāhmaṇa.
This verse is not about Pralaya; it focuses on ritual worship of Keśava and the meritorious act of gifting a consecrated kumbha to a brāhmaṇa at dawn.
It frames dharma as disciplined devotion and generosity: perform Viṣṇu-worship with proper honors and then complete the observance through dāna (gifting the ritual kumbha), a core duty for householders and righteous rulers supporting the learned.
Ritually, it specifies a puja-sequence: invoke “namaḥ sarvātmane,” worship Keśava with a mauli (crown/head-ornament offering), and then at dawn formally donate the kumbha—typical of kumbha-pratiṣṭhā/vrata completions rather than temple architecture rules.