स्वर्गो न प्रार्थितो यस्य मनुजैरमरप्रिय: । शृण्वद्भिरुपगायद्भिरुत्तमश्लोकचेष्टितम् ॥ २४ ॥
svargo na prārthito yasya manujair amara-priyaḥ śṛṇvadbhir upagāyadbhir uttamaśloka-ceṣṭitam
The citizens of Mahārāja Ambarīṣa’s realm continually heard and sang the divine deeds of the Lord, Uttamaśloka; therefore they did not even desire heaven, though it is dear to the demigods.
A pure devotee who has been trained in the practice of chanting and hearing the holy name of the Lord and His fame, qualities, form, paraphernalia and so on is never interested in elevation to the heavenly planets, even though such places are extremely dear even to the demigods.
Because a pure devotee is satisfied in bhakti—hearing and chanting the Lord’s pastimes—and therefore does not seek temporary celestial enjoyment.
Uttamaśloka refers to the Supreme Lord, praised by sublime prayers; His deeds are the nourishment of devotion, drawing the mind away from material goals like Svarga.
Set a fixed time to hear Bhagavatam/Krishna-kathā and regularly chant or sing the Lord’s names and līlās; this gradually replaces worldly ambitions with devotion.