ततो नृपोन्मर्दनमज्जलेपना- लङ्काररक्षातिलकाशनादिभि: । संलालित: स्वाचरितै: प्रहर्षयन् सायं गतो यामयमेन माधव: ॥ २३ ॥
tato nṛponmardana-majja-lepanā- laṅkāra-rakṣā-tilakāśanādibhiḥ saṁlālitaḥ svācaritaiḥ praharṣayan sāyaṁ gato yāma-yamena mādhavaḥ
Thereafter, O Mahārāja, according to the proper course of His līlā, Mādhava returned in the evening and entered the home of each cowherd boy, behaving exactly as the boys had done before, thus filling their mothers with transcendental delight. The mothers then served Him with oil massage, bathing, sandalwood paste, ornaments, protective mantras, tilaka and food—so they personally cared for Śrī Kṛṣṇa.
This verse shows the cowherd boys affectionately serving Kṛṣṇa—massaging, bathing, decorating, applying tilaka, and feeding Him—illustrating intimate friendship expressed as loving seva.
Mādhava is a name of Kṛṣṇa highlighting His sweetness and divine nature; here it emphasizes that the Supreme Lord is joyfully participating in simple, intimate evening pastimes with His friends in Vraja.
Offer daily, heartfelt service to Kṛṣṇa—such as simple worship, cleanliness, food offerings, and remembrance—cultivating devotion not as duty alone but as affectionate friendship and joy.